Super Bowl LIV will not be beginning until February 2 at the Hard Rock Stadium in Miami, but some brands already have started planning for the big game. A 30-second ad on the ad time of the game that can reach $5 million, which will air on FOX. Avocados From Mexico is the first marketer to officially announce plans to return to the Super Bowl in October.
Buy: Like always, the longtime Super Bowl advertiser will be returning with numerous ads. The kind of ad they are going to present that has not yet been declared.
Creative: It has been said there is a chance that the brewer uses one of its ads to plug the forthcoming Bud Light Seltzer. Also, Michelob Ultra will almost assuredly get support.
Agencies: The brewer’s regular agencies are Wieden & Kennedy for Bud Light, FCB Chicago for Michelob Ultra. However, Budweiser has been connected with both David Miami and VaynerMedia.
Buy: The Volkswagen Group-owned luxury brand will be making its 11th appearance in the game.
Creative: This ad will boost a new global campaign that aims to redefine the Audi’s “Vorsprung Durch Technik” marketing slogan to “progress through technology” after being translated.
Agencies: The agency which has been connected with them called 72andSunny.
Avocados From Mexico
Buy: The sixth successive Super Bowl ad of Avocados From Mexico will air as a 30-second spot in Super Bowl LIV.
Creative: It clearly says the spot “celebrates the American avocado obsession.”
- On creative strategy production by Energy BBDO
- On ad buying and execution by Havas Media
- On social media and digital by Richards Lerma
- On PR by Padilla
Buy: Coca-Cola is one of the most commercials of the Super Bowl game, also regarded as a regular Super Bowl advertiser. This company is returning to the Super with a 60-second commercial after setting out of the game in 2019.
Creative: Several brands are under consideration for an in-game advertisement, including a new product, “Coke Energy” or “Aha sparkling water.”
Buy: Facebook will be presenting a 60-second spot.
Creative: Sylvester Stallone will be the star in the ad that will also feature the comedian Chris Rock. These two actors will be featuring the ad.
Agencies: Wieden & Kennedy Portland
Buy: In the second quarter of the game, Hyundai will run a 60-second commercial. It will make them a 12-time advertiser in the game.
Creative: This year, Angela Zepeda will be overseeing her first Super Bowl ad since signing as a chief marketing officer for Hyundai Motor America. Last time, the brand covered an ad with Jason Bateman, which was later ranked as the game’s fourth-best ad.
Agencies: Innocean Worldwide
Buy: Pop-Tarts’ 30-second commercial will run right before the two-minute in the first half of the game.
Creative: Jonathan Van Ness, an American hairdresser from American Netflix original series, will appear in the spot.
Other remarkable advertisers will also be appeared including, Kia, New York Life, Olay (Procter & Gamble), SodaStream (PepsiCo), Pringles (Kellogg), Sabra, Snickers (Mars Wrigley), Toyota, Donald Trump, Michael Bloomberg, TurboTax, Porsche (Volkswagen), and WeatherTech.